Drink Smart News & Views

Beam Global Spirits & Wine, Inc. owns Canadian Club^® Canadian Whisky and Jim Beam^® bourbon. These brands sponsor Motorsports racing in the IndyCar and NASCAR leagues. Racing requires skill, accuracy, good judgment, split-second responsiveness and razor-sharp reactions. No wonder our drivers are so committed to helping us get out the message about responsible consumption. We figure they have a heck of a lot of credibility. Who better to talk about being responsible than a professional driver? In the past year, we were fortunate that two of our drivers helped us to raise awareness about responsible consumption in several communities throughout the U.S. Here are some highlights:

Survey data from The Century Council, a leading not-for-profit organization dedicated to fighting drunk driving and underage drinking shows that 65% of youth who drink illegally, obtain alcohol from their family and friends.

Throughout 2006, Canadian Club Canadian Whisky and Beam Global Spirits & Wine, sponsored a Century Council public awareness campaign designed to discourage adults from providing alcohol to minors. Millions of tip-cards designed to educate parents about how to talk to their kids about underage drinking were distributed to liquor stores throughout the states.

Canadian Club partnered with The Michael Andretti Foundation and The Century Council to raise attention to the 65% campaign in conjunction with local organizations and elected officials around the United States including Milwaukee, Wis., Detroit, Mich., Cincinnati, Ohio and Chicago, Ill.

Also in 2006, Beam Global Spirits & Wine and Jim Beam^® bourbon, The Official Spirit of Racing^™, worked with Robby Gordon Motorsports (RGM) to provide a Century Council education program for university students. Throughout 2006, Robby Gordon Motorsports (RGM) donated thousands of dollars to colleges and universities across the country to support The Century Council's Alcohol 101 Plus^™ program which is designed to educate students on the harm associated with the misuse of alcohol on college campuses. The colleges and universities that received The Century Council educational materials are located in key race markets throughout the U.S. They include:

Arizona State University

University of North Carolina at Charlotte

State University of New York (SUNY)

California State University, Fullerton

University of Houston

	November 3, 2006 — The final check donation of 2006 was made on behalf of Robby Gordon Motorsports to fund the Alcohol 101 Plus^™ program at the University of Houston.

	September 8, 2006 — Beam Global Spirits & Wine sponsored the final 65% campaign launch in Chicago. In total, Beam Global Spirits & Wine donated $100,000 on behalf of Canadian Club to The Michael Andretti Foundation to support The Century Council program.

	September 1, 2006 — California State University, Fullerton received a $20,000 donation from Robby Gordon to fund The Century Council's Alcohol 101 Plus^™ program.

	August 11, 2006 — Robby Gordon donated $20,000 to the State University of New York (SUNY). In total, Beam Global Spirits & Wine donated $100,000 to Robby Gordon Motorsports (RGM) to fund alcohol education initiatives.

	August 11, 2006 — Representative Steve Chabot (R-OH) joined Michael Andretti and other community leaders in Cincinnati to unveil the 65% campaign. At the event, a 30-second Public Service Announcement (PSA) was aired to educate adults about how youth access alcohol.

	July 28, 2006 — 65% launched in Detroit. Up to 1.2 million informational tip cards were distributed to Michigan liquor stores to give to parents. The tips include: Be a good role model Disapprove of underage drinking Supervise your child including their online activities Reinforce that underage drinking is against the law

	July 20, 2006 — Michael Andretti, former race car driver and co-owner of Andretti Green Racing, joined forces with Milwaukee community leaders, Beam Global Spirits & Wine and Canadian Club^® whiskey to launch The Century Council's 65% campaign.

	May 19, 2006 — Robby Gordon Motorsports (RGM) donated $20,000 the University of North Carolina at Charlotte to fund The Century Council's Alcohol 101 Plus^™. The grant is part of a larger donation given to RGM by Beam Global Spirits & Wine, Inc. and Jim Beam^® bourbon to educate consumers on how to make responsible decisions about alcohol.

	April 24, 2006 — Robby Gordon Motorsports (RGM) announced a $20,000 donation to the Arizona State University to fund The Century Council's Alcohol 101 Plus^™ program and related alcohol education initiatives.