Our Story

Thank you for visiting our drink smart® website. We believe that the best consumers are informed consumers, and hope this site will be a resource to help you make smart decisions about alcohol consumption. This site and our products are intended only for adults of legal purchase age who choose to drink responsibly. If you are younger than the legal purchase age (in the U.S.A., age 21), you should not drink beverage alcohol at all. It's the law! If you're younger than the LPA, the only responsible thing you can do is not to drink at all.

Jim Beam has been around since 1795, and we'll be here when the time comes for you to legally choose whether or not you wish to drink alcohol beverages. So, if you are younger than the legal purchase age, please sign off now. Thank you for choosing to drink smart®.

Thomas J. Flocco
President & CEO
Jim Beam Brands Worldwide, Inc.