Beam Suntory helps launch the National Center for DWI Courts.


As a producer of some of the world’s premier alcohol brands, we believe that:

  • Legal-age adults have the right to choose to drink alcohol, or not to drink at all.
  • Illegal alcohol purchase or consumption by those below the legal purchase age cannot be condoned or tolerated.
  • Moderate alcohol consumption can be compatible with a healthy lifestyle for many adults, but excessive or abusive consumption can impact health and wellness.
  • All beverage alcohol should be sold within a framework regulated by the government:
    • Each society, based upon its respective cultural, social and religious traditions, should have laws establishing an age at which its citizens are deemed mature enough to drink alcohol, that consumption under this age is illegal and penalizes those who illegally supply to those underage persons, as well as the underage individuals who conspire to illegally consume alcohol.
    • Each society should establish and enforce laws regarding driving after alcohol consumption, should impose serious penalties for violations of such laws, and should encourage responsible conduct such as the use of designated drivers, and public transportation, to ensure safe operation of motor vehicles.
  • Alcohol producers should market their products responsibly with communications directed to legal-age adults, as defined in each society, and preferably within a publicly stated code of practice. (See Marketing Code of Practice)
  • Producers have a legitimate voice in the public debate about alcohol policy and therefore should be stakeholders in the formulation of responsible public policy and should be part of the solution in addressing the problems of alcohol abuse.
  • Cooperation among all local, national and international stakeholders is necessary to achieve a meaningful reduction in alcohol abuse.
    • Producer initiatives to discourage irresponsible consumption and abuse, developed both alone and in partnership with other stakeholders, are beneficial and contribute to the ever-broadening knowledge and evidence base for combating abuse.
    • Alcohol consumption patterns are directly impacted by cultural, social and religious factors; as a result, effective alcohol policy must take these factors into account when seeking to impact local drinking patterns.  
    • Evidence-based initiatives that target specific local / regional problems and take account of identified drinking patterns are the most realistic and effective measures to successfully reduce alcohol abuse.