drink smart® Principles

Taking a leadership position in social responsibility is a way of doing business at Beam Suntory. To learn more, click HERE

DrinkSmart® Quiz

Approximately how long does it take your liver to process a standard alcoholic drink? To find out, click HERE


Beam’s drink smart® is proud to fund or endorse the following website links that promote education and responsible drinking.

Country Organization Website
Australia Drinkwise www.drinkwise.com.au

European Forum for Responsible Drinking

Canada Alcohol in Moderation www.drinkingandyou.com/site/can/moder.htm
Czech Republic Forum PSR www.pijsrozumem.cz/
Denmark GODA www.1421.dk.Forside-15.aspx
European Union European Forum for Responsible Drinking (EFRD)


Finland Addiction Link www.paihdelinkki.fi/tests_english/testi7e.php
France Alcohol in Moderation www.drinkingandyou.com/site/fr/moder.htm
  2340 www.2340.fr
Germany Federation of Germany Industry and Spirits Importers www.massvoll-geniessen.de/
Hungary Hungarian Association for Responsible Alcohol Consumption www.alkoholtfelelosen-2340.hu/
Ireland Mature Enjoyment of Alcohol in Society (MEAS) www.drinkaware.ie/
Mexico Fundacion de Investigaciones Sociales (FISAC) www.fisac.org.mx
Mexico TIPPS


Netherlands STIVA www.alcoholonderde16nogevenniet.nl
Poland Polish Spirits Industry www.pijodpowiedzialnie.pl/
Portugal ANEBE www.bebacomcabeca.pt/site.html
Spain Fundacion Alcohol y Sociedad (FAS) www.alcoholysociedad.org
  Federacion Espanol de Bebidas Espirituosas (FEBE) www.consumo-responsable.com
  Alcohol in Moderation www.drinkingandyou.com/site/es/moder.htm
Sweden Drink Wise www.drinkwise.se/
UK Drinkaware Trust www.drinkaware.co.uk
  The Portman Group www.portmangroup.org.uk
  Scotch Whisky Association www.scotch-whisky.org.uk/swa/25.html
United States Foundation for Advancing Alcohol Responsibility (FAAR) www.responsibility.org
United States Distilled Spirits Council of the United States (DISCUS) www.whatisadrink.com
 United States DISCUS www.discus.org/responsibility/code.asp
 United States Alcohol in Moderation www.drinkingandyou.com/site/us/moder.htm