Our commitments

“A world leader in premium spirits, Beam Suntory’s commitment to the responsible consumption of alcohol is fundamental to everything we do. We are proud of our global efforts to reduce harmful consumption of alcohol, including support of evidence-based programs aimed at tackling the biggest problems.”
Matt Shattock, Chairman and CEO, Beam Suntory

 

While the vast majority of our consumers enjoy alcohol in moderation, harmful drinking is a serious global public health issue. The issue is complex and differs widely from country to country and person to person. We all – including beverage alcohol companies – have a role as a global community to improve education and awareness of alcohol misuse.

We believe
  1. 1.

    Reducing harmful use of alcohol will benefit society and our businesses alike

  2. 2.

    Adults may choose to drink alcoholic beverages, or not to drink at all

  1. 3.

    Alcohol should be appropriately and effectively regulated

  2. 4.

    Alcohol consumption patterns are strongly influenced by cultural and religious factors

  3. 5.

    The most effective programs to reduce alcohol misuse are evidence-based, and target specific problems

  1. 6.

    Governments, producers and other stakeholders need to work together more vigorously to reduce harm associated with unregulated alcohol

  2. 7.

    We support the World Health Organization (WHO)’s Global Strategy to Reduce the Harmful Use of Alcohol and the role producers have in delivering this Strategy

our global commitments

Beam Suntory is a founding member of the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to promoting responsible drinking worldwide. This can only be achieved by collective efforts between governments, producers, retailers, consumers, and society.

Through IARD, leading beverage alcohol producers put our commercial competitiveness aside to create a shared force in our Global Commitments to Reduce Harmful Drinking – the most ambitious and comprehensive set of initiatives we have undertaken as an industry to date.

Each Commitment has clearly defined goals and a five-year action plan to: