consumer positive initiatives

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a culture of responsible consumption

As a global leader in the spirits industry, Beam Suntory we want people to enjoy our products responsibly and we believe being part of the solution to combat harmful drinking is essential.  Through our Consumer Positive initiatives, we inform and educate consumers to make mindful consumption choices that support personal wellbeing and reduce alcohol-related harm.

Want to know more? Explore our Annual Sustainability report by visiting Proof Positive online.

Our Consumer Positive Goals for 2030 and Beyond

informed choices

Informed Choices

Achieve 600 million Legal Drinking Age (LDA) impressions by 2030 and 1 billion LDA impressions by 2040 with responsibility-led programming.

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Consumer Information

Provide macro-nutritional and alcohol content information on packaging or online for 100% of our products by 2030. 

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More Options

Develop, introduce and build awareness of lower- and no-Alcohol by Volume (ABV) products and cocktail recipes across key categories by 2030.