Our collective commitment to harm reduction

Alcohol responsibility

Dedicated to raising standards worldwide

As a founding member of the International Alliance for Responsible Drinking (IARD), we are joined by other leading global beer, wine, and spirits suppliers in taking action to reduce harmful drinking and raise standards around the world as part of a whole-of-society approach.

As IARD members, we have a long history of working with others to raise industry standards, including responsible advertising and marketing practices.

We also support the efforts of trade associations and social advocacy organizations around the world that are working to prevent underage drinking, reduce the harms of alcohol, and promote responsibility and moderation whenever someone chooses to consume alcohol.

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International Alliance for Responsible Drinking (IARD)

A not-for-profit organization supported by leading global beer, wine, and spirits producers dedicated to reducing harmful drinking and promoting understanding of responsible drinking.

Explore IARD’s resources, including their toolkits and reports.


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Leads the fight to eliminate drunk driving, reducing underage drinking and promoting responsible decision-making regarding beverage alcohol.

Resources for Parents from the SAMHSA:
“Talk. They Hear You.”

Additional resource from the Foundation for Advancing Alcohol Responsibility:
Ask. Listen. Learn. 

Éduc Alcohol  

Promotes moderation and educates about alcohol consumption and health. 

Alcohol Informate 

Promotes a cultural change in society regarding the consumption of alcoholic beverages through education for healthcare and life.  

Image of Europe map
Image of Europe map
Image of Europe map
Image of Europe map
Image of Europe map


UK: Drinkaware

Provides educational programming to change the way consumers in the UK consume alcohol; goals to reduce alcohol-related harm by helping people make better choices and preventing underage consumption.


Scotland: Scotch Whisky Association

Helps the industry harness opportunities of the future, and ensure Scotch Whisky is produced sustainably, traded globally, and enjoyed responsibly.

Alcohol and Society Foundation 

A non-profit entity, created in 2000, with the main objective of eliminating improper alcohol consumption habits. 

Resource: Explore the “Minors Not a Drop” campaign, which works to delay the age of the onset of drinking, inform about the risks of alcohol, and help parents to set rules.  

France: Prévention Et Modération 

Brings together initiatives in support of the prevention of risky behavior and promotion of responsible consumption. 

Germany: Tell It Straight

Informs, motivates, and supports parents and guardians to educate children and adolescents about alcohol. 

Resource: Explore the “Enjoy in Moderation” campaign 

Italy Recycling Information 


In accordance with Italian legislation, this complete table of our products and packaging materials will help you distinguish materials and complete collection in the right way.

Responsible Drinking 

Acts as the European representative body for producers of spirit drinks with a membership comprising of national associations representing the sector across Europe as well as a group of leading spirits producing companies.  

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Image of Asia map
Image of Asia map
Image of Asia map


Industry-wide Council for Alcohol Consumption 

Supports initiatives to increase awareness and promote responsible drinking. 

Singapore Alliance for Responsible Drinking

A joint initiative of the EuroCham Wine & Spirits Committee, whose parties have agreed to collaborate and work towards ensuring high standards for the nightlife industry in Singapore, advancing awareness raising campaigns aimed at tackling the misuse of alcohol, including binge drinking. 

Taiwan Beverage Alcohol Forum

A public interest organization working to accelerate the path to responsible consumption and reducing harmful use of alcohol.

“Power of No” Campaign

Power of No is a public awareness campaign targeting young adults across Southeast Asia. This initiative aims to change the culture around drink-driving and normalize responsible drinking habits

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Develops and implements educational campaigns to delay the onset of alcohol consumption and promote positive changes in the way Australians consume alcohol. 

Resources for Parents