Providing consumer information & responsible product innovation

At Beam Suntory, we believe that alcohol consumption can be part of a vibrant, active lifestyle. We strive to empower those who choose to drink alcohol to always do so in a responsible way.

Our efforts

  1. Do not drink while pregnant – In 2016, every new label printed for our products around the world will have a logo or language indicating that women who are pregnant should not consume alcohol
  2. We will also have the Drinksmart.com website or local equivalent identified on our labels
  3. We do not market any of our products as having stimulating or energizing effects or promote our products with those that do