Tackling underage drinking

At Beam Suntory, we believe alcohol should only be consumed by individuals of legal drinking age. We seek to prevent underage drinking by encouraging everyone to make responsible choices.

Efforts

AMERICAS
USA

Foundation for Advancing Alcohol Responsibility

Leading the fight to eliminate drunk driving, underage drinking and promoting responsible decision-making regarding beverage alcohol.
http://responsibility.org

Building Resiliency in Campus Communities Coalition (BRICC)

BRICC works to reduce high-risk drinking at individual, group, organization and community levels at the University of Louisville and University of Kentucky.
http://louisville.edu/bricc

MEXICO

Alcohol Informate

To promote a cultural change in society in the consumption of alcohol beverages through education for health care and life.
http://www.alcoholinformate.org.mx

Canada

Éduc Alcohol

Promotes moderation, educates about alcohol consumption and health.
http://educalcool.qc.ca/en

ASIA
JAPAN

Industry Wide Council for Alcohol Consumption

Initiative to increase awareness, and promote responsible drinking.
http://www.arukenkyo.or.jp

AUSTRALIA
Australia

Drinkwise

Develops and implements educational campaigns to delay the onset of alcohol consumption and promote positive changes in the way Australians consume alcohol.
https://drinkwise.org.au

EUROPE
United Kingdom

Drinkaware.co.uk

Education programming to change the way consumers in the UK consume alcohol to reduce alcohol-related harm by helping people make better choices and preventing underage consumption.
http://www.drinkaware.co.uk

SPAIN

Minors Not a Drop

This campaign works to delay the age of the onset of drinking, inform about the risks of alcohol, and help parents to set rules.
http://www.menoresniunagota.es

Germany

“Tell It Straight”

Informs, motivates and supports parents and guardians to educate children and adolescents about alcohol.
http://www.klartext-reden.de